Glassdoor Product Manager

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It’s hard to find stellar product managers. Due to that scarcity, employers are eager to attract product managers through generous compensation. The software product manager role commands high salaries, strong equity, excellent bonuses, and a powerful career track in tech. On top of that, they get to set the product vision, drive the roadmap, craft the product strategy, work alongside software engineers, and grow their product development teams to new heights.

But the question is, just how much does a product manager make?

Product management is highly contextual. Product manager salaries are highly contextual as well, because the value of the product manager to the employer depends heavily on the context for that role.

For example, some companies value technical product managers very highly, whereas other companies value business-oriented product managers very highly. Different companies will pay differently for different kinds of product managers.

So, here’s how to best determine a fair salary for the context that you’re in. Note that I’m not affiliated with any of the below companies – I’m simply sharing what’s worked for me.

Product Manager Salary: How to Determine Market Compensation as a Product Manager

4 Cisco Systems Growth product manager jobs in Galway. Search job openings, see if they fit - company salaries, reviews, and more posted by Cisco Systems employees. Associate product manager. Associate product managers report to a product manager. Position Summary: The Product Manager develops and drives cross functional product strategies currently being sold by Thomson PowerProven experience as a Product Manager or other managerial position preferably in emergency power systems Working knowledge of Transfer Switches, and switchboards Familiar with Automatic Transfer. The national average salary for a Product Manager is £52,215 in United Kingdom. Filter by location to see Product Manager salaries in your area. Salary estimates are based on 3,720 salaries submitted anonymously to Glassdoor by Product Manager employees.

Glassdoor has powerful anonymous compensation analytics, so start there to build up your knowledge of product manager salaries.

The most important factor to account for is geography.

Why is that? First, geography significantly impacts the cost of living, and employers take cost of living into account. It’s not wise to use the national average, because each geography is so different from one another.

For example, a product manager at Google or Amazon or Salesforce might make a hefty sum in San Francisco, but they might not make as much in some other geography.

Second, demand for product managers differs from geography to geography, and each local geography values product managers differently.

As an example, here’s the distribution of product manager salaries in San Francisco, CA:

Here’s the distribution of product manager salaries in Denver, CO:

Here’s the distribution of product manager salaries in New York, NY:

Here’s the distribution of product manager salaries in Seattle, WA:

Here’s the distribution of product manager salaries in Los Angeles, CA:

And, outside the United States, here’s the distribution of product manager salaries in London, England:

Here’s the distribution of salaries in Toronto, Canada:

And here’s the distribution of salaries in Bangalore, India:

Once you’ve selected a geography to focus on, layer in other factors such as the industry that you’re targeting, the size of the company that you’re targeting, and your years of experience.

For example, here’s a view that would be relevant to someone who works in fintech in San Francisco:

Another thing to keep in mind is that every company assesses the seniority of product managers differently, and that each company has a different philosophy when it comes to compensating for seniority.

Therefore, it’s helpful to dive into results at different levels of seniority. For example, you’ll want to look at the average salary for an associate product manager, a product manager, a senior product manager, and a director of product management. That way, you’ll get a strong grasp of compensation trajectory and how that correlates with your job title.

Here’s a view of different levels of seniority in San Francisco:

One thing to keep in mind – it can be different to understand what compensation for chief product officers (a.k.a. CPO) look like. It’s hard to know their average base salary because there aren’t as many chief product officers as there are product managers. Ask around the PMHQ community to get their opinions on the right PM compensation too.

Another great resource to use is LinkedIn Salary. Here’s what it looks like:

Again, use the breakdowns that I’ve mentioned above to get a good sense of relevant product manager salary ranges:

  • Geography
  • Industry
  • Years of experience
  • Seniority

LinkedIn has uniquely insightful cuts of average product manager salary data – for example, it provides a view into how company size, industry, education level, and field of study impacts pay for product managers.

A word of caution: the “education level” cut can sometimes be misleading. There are far more MBAs in product than there are JDs or MDs, and LinkedIn doesn’t report on bachelor’s degrees.

For context, in all of the organizations that I’ve previously worked in, the vast majority of product managers had bachelor’s degrees.

One other resource I like to rely on is AngelList, since it enables you to cross-reference compensation for open product manager roles. AngelList is unique in that it provides a view into both salary and stock options, so it’s a better proxy for total compensation.

Here’s the salary distribution for San Francisco product managers on AngelList:

And here’s the equity distribution for San Francisco product managers on AngelList:

Company-Specific Compensation for Product Managers

One thing to note is that product managers are compensated differently from organization to organization, even within the same market. That means you’ll have to do deeper research to understand what’s fair for the particular role and employer that you’re targeting.

Using the above resources – Glassdoor, LinkedIn, and AngelList – filter down to the company that you’re targeting. That filter will provide you a much clearer view of what sort of compensation you can expect for that specific employer.

Related Topics

Breaking into Product

Is your goal to break into product for the first time? Check out these resources for how to shift into product management.

Negotiating for More Compensation

Is your goal to ask for more compensation from your current role? Consider these resources:

  • How to Negotiate Your Salary (Glassdoor)
  • 3 Winning Strategies for Negotiating Salary (Harvard Law School)
  • Ten Things Not to Say in a Salary Negotiation (Forbes)

Related Roles

Curious about related roles? Check out these resources to learn more:

Have thoughts that you'd like to contribute around product manager salaries? Chat with other product managers around the world in our PMHQ Community!

Clement Kao is a Co-Founder of Product Manager HQ. He is currently a Product Manager at Blend, an enterprise technology company that is inventing a simpler and more transparent consumer lending experience while ensuring broader access for all types of borrowers.

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If you’ve ever considered a job in product management, you’re not alone. Product manager roles are increasingly coveted positions, with high salaries and ample opportunities for growth. In fact, product management ranks fifth on Glassdoor’s 2019 list of best jobs in America, with over 11,000 job opportunities available.

But what exactly does a product manager do? And are you up to the task? Below we take a deep dive into the product manager career path so you can decide for yourself.

What is product management?

Modern product management has its roots in the 1930s when Neil H. McElroy drafted a memo at Procter & Gamble to justify hiring for a new role: the first product managers. These “brand men” as he called them would be uniquely responsible for a brand, from sales and marketing to client relationships.

Procter & Gamble’s new brand men role paved the way for the modern product-centric organizational structure and the role of the product manager as the voice of the customer.

Today, product management is an interdisciplinary role that combines strategy, design, leadership, and marketing to launch a successful product.

Because it encompasses so many responsibilities and intersects with so many other business roles, product management is often misunderstood and can look different from one company to another.

However your company (or prospective company) defines their product management roles, there are a number of core skills product managers need to be successful:

  • Strategic thinking
  • Business mindset
  • Clear communication
  • Collaboration
  • Listening
  • Strong project management
  • UX background
  • Technical proficiency

Because product management is such an interdisciplinary role, many product managers break into a career in product management from another background. That’s good news if you’re interested in transitioning to a product manager career from another field.

Product management vs. project management

Product managers and project managers often get confused. Though the two managers often work closely together, their roles are distinct.

An easy way to think of it is that the product manager is the CEO of the product. They oversee everything product related from setting strategy, prioritizing releases, and championing the customer. Their job covers the entire lifecycle of the product.

On the other hand, a project manager typically works on projects within this ecosystem. Their projects are time-bound and are often set by the product manager or another business leader.

Their goal is to finish a project on time and within budget, ultimately helping the product manager deliver on their larger initiatives. Once a project is complete, the project manager moves on to the next initiative.

How much can a product manager earn?

The job sounds interesting, but let’s cut to the chase: What is the earning potential?

A career in product management can be both professionally and financially rewarding. Depending on your experience, skill set and level of responsibility, product managers can expect to earn anywhere from $80,000 to more than $150,000 a year.

Glassdoor product manager salary seattle

Product management roles

There are several main product management roles you are likely to find across companies and organizations. While the specific responsibilities may vary from company to company, the basic roles are outlined below.

Associate product manager

Entry level

Associate product managers report to a product manager. The day-to-day responsibilities will overlap with that of a product manager on a smaller scale. You don't choose your own assignments, but you will have ownership for them.


Responsibilities might include:

  • Data analysis
  • UI design
  • Defining features
  • Making recommendations

This is an entry-level role, so it's a chance to learn the ropes and demonstrate how coachable you are and how well you listen to and understand the customer and product market.

Product manager


Product managers are mid-level roles. While you don’t necessarily have to have a direct product management background, you should have professional experience and demonstrable skills in communication, leadership, and strategy.

Product managers are responsible for the strategy, roadmap, and features of a product. You’ll need to be able to work with cross-functional teams, including UX, engineering, and marketing, to conduct accurate data analysis, forecasting, and market research.

The role is both strategic and tactical and requires strong leadership, collaboration, and product knowledge.

Senior product manager

Senior level

A senior product manager (PM) shares similar responsibilities as the product manager but on a higher level. Senior PMs usually have a solid background in product management by this point in their career.

In addition to managing higher-value products, senior PMs also lead the junior PMs and act as the liaison between the product management team and the business leaders.

Direct of product management

Senior level

The director role moves away from direct product management to leadership. Their focus in on making sure the team is running effectively and improving processes. You should have a strong management background and be comfortable working with senior and executive leadership.

VP of product management

Executive level

The VP of product is an executive position responsible for big initiatives and building and promoting products that will have the greatest business impact. While the role is less hands-on in product development, high-level responsibilities include:

  • Budgeting
  • Strategic alignment
  • Communicating with and building leadership buy-in

Chief product officer

Executive level

Larger organizations may have a chief product officer. The role typically reports to the CEO and oversees all product activities in the organization. Similar to the VP of product, a chief product officer is in charge of defining the big picture product strategy for the company and setting long-term goals.

Tips for charting a career in product management

Product managers often come from a variety of backgrounds, including engineering, marketing, operations, tech support or IT, and sales and customer support. So if your experience with product management is laterally related, have no fear—you can still make a successful pivot into this rewarding career path.

Product Manager Jobs Near Me

However, there are a few ways to give yourself a leg up on the competition. Use the following tips to develop hard and soft skills that will help you succeed in product management.

1. Learn code

Even a basic proficiency in writing code can set you apart to hiring managers. PMs who know how to code are called technical product managers and are in high demand because they can communicate their ideas more effectively with developers and engineers.

Glassdoor Product Manager Roles

2. Build analytical skills

Product Manager Payscale

Being able to collect and sort through data to identify patterns, develop strategy, and solve problems is a fundamental part of the product manager role. The stronger your analytical skills, the more successful you’ll be as a product manager.

3. Understand UX

Great product managers know their customer inside and out. That is why a background in user experience can be such a valuable asset for aspiring PMs. Building your UX skills can help you dig into the customer mindset and ask the right questions to develop a stronger product line.

Product management is a growing and dynamic field with great opportunities for career advancement and professional development. And if you’re a problem solver with big ideas and a talent for leadership, it might even be the job for you.